YouTube SEO: How To Get More Subscribers
Get More Channel Growth With a Solid Fan Base
by Dr. William Sen
In the first part of this topic we discussed how to push your videos to top ranks on YouTube. We explained that YouTube does not base its ranking system on the number of subscribers of your channel. Nonetheless, there is an underlying correlation between the number of subscribers of your channel and the amount of views.
We also explained earlier that a highly ranked video directly feeds off the number of likes, dislikes, comments and retention rate. The onus to get your videos ranked therefore lies on the number of viewers above all other things.
The most important thing you need is a steady stream of viewers. This is why you have to motivate people to subscribe to your channel. With a sizable number of subscribers, your uploaded videos will never go unnoticed, as these subscribers will get notifications every time you publish a new video.
In the event that about 5-30% of your subscribers watch your video, you certainly have very good subscribers on your hands who you must not disappoint with mediocre content.
This percentage of interaction with your videos will allow YouTube to calculate the retention rate of your videos. YouTube’s ranking system depends on the analytics generated from your subscribers.
The next concern then will be how to get subscribers.
The fundamental thing that attracts subscribers to any channel on YouTube is if they like the video content on the channel. The more views you have, the better your chances of getting subscribers, so it is important that you map out a strategy to get increased views.
Here are some ways to get more views to your YouTube videos
- Facebook Ads
Since Facebook incorporated video sharing on its platform, the promotion of video for various reasons has become quite popular with engaging results. To get more views on your YouTube videos, you can promote them through Facebook Ads. You will spend some money, but this will can give your channel the needed boost.
- Facebook Posts and other social media
You can also directly influence your audience for free through Facebook and other social media platforms. Posting snippets of your video on Facebook with links to your YouTube channel can help and will cost you nothing. Remember: if you upload the full video on Facebook, it will not generate interactions on your YouTube channel, which is where you need the views and the subscription.
- Utilize the community through blogs and forums
Blogs, and active forum participation are also apt for you to tell more people about your videos. You can easily reach your videos target audience on these media. But don’t advertise, communicate and provide valuable content instead.
- Google Ads
Although Google Ads (former Google AdWords) cost more and require a bit of technical know-how to manage successfully, they remain a great tool to leverage for traffic to your videos especially since we all depend on Google these days.
The hustle to get views to your channel and more subscribers is a huge one. As a result of the immense profit attached to this, there are several illegal methods used to increase views on YouTube. These practices are strongly frowned upon and can jeopardize your channel completely. Hard work pays, and this is what you should make count in this regard as you commit to making better videos as suited to your target audience. In the fourth part, we discuss those things you should avoid: YouTube SEO: The Don’ts.