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YouTube SEO: How to rank
by Dr. William Sen | Founder of blue media

YouTube SEO: How to Get Better YouTube Rankings

YouTube SEO Ultimate Guide 2020 Part 1

by Dr. William Sen

YouTube, SEO is a significant determinant of viewership and the success of videos uploaded. Unlike most SEO inclined platforms, YouTube SEO has perhaps the biggest challenge as it is known to be a subject of incessant changes in the areas of rank determination, policies, and media type.

Finding a clear cut answer to the challenges of SEO on YouTube is a debacle that remains yet unsolved for many, as the information you have about it today become redundant tomorrow. Notwithstanding, in this Fundamental YouTube SEO Guideline as of 2020, I will share the with you all the secrets of YouTube SEO in four clear partsin subsequent YouTube SEO Guidelines. This first article will focus on utilizing SEO for YouTube in order to attain higher ranks, gain more viewers and more subscribers.

Let’s get started immediately.

YouTube SEO – An introduction

When YouTube started, it was a groundbreaking idea which challenged the status quo of TV channels. It didn’t gain wide acceptance until several novice users discovered that the platform could help them share their videos and make it go viral without much hassles. Those were the good ‘ol YouTube days, and for the likes of Casey Neistat who reached tremendous success from sharing his first video about his funny experience with vehicles taking up the bicycle lane in New York.

This was in June, 2011, and from barely having subscribers, this regular guy grew his estimate net worth to upwards of $30 million and he remains one of the most known and famed YouTubers in the world.

Well, things have changed. Almost everyone reading this have the capability to be and to do more than Casey Neistat. However, reaching that level of success is no longer an easy ride as it was seven years ago.

What changed?

The algorithm employed to determine the rank of videos on YouTube has witnessed several changes over the years. It is not difficult to do what Neistat did. In fact, there are more brilliant content today, but the prospects of making them go viral via YouTube is considerably lower except for already highly performing YouTube video channels.

YouTube stopped the promotion of videos from low performing YouTube channels. From the platform’s market share to the number of videographers and the enormous growth in the number of users, YouTube has become less concerned with advertising or the promotion of new content creators. Rather, the platform is more inclined towards safety and trust. This means YouTube will not promote any video that they are not assured of its successful channel has therefore made it an exclusive reserve for the big gamers.

You can make it big on YouTube but the grind to success is tougher today with a lot of competition and terms of service to deal with.

The rules have changed, but more importantly, you can still attain a great deal of success by using YouTube SEO to build a great YouTube channel for yourself. 

Now, more than ever, you need to take the bull by the horn instead of waiting on YouTube to promote your video by luck/ You have to determine a workable YouTube SEO Strategy.Keeping your videos aligned with the parameters of YouTube’s algorithm determines the high rank of your video.

Without further ado, let’s have look at the important YouTube SEO KPIs that will notch your videos up their ranks:

Let’s talk about a few other KPIs.

When you stick to these guidelines, YouTube will inevitably start to promote and rank your videos after a couple months. However, to sustain the rankings and promotion, users must become viewers by clicking on your video.

In the next post “How to Get More Views on YouTube“, I’m describing the elements that have to be integrated into your your YouTube Videos and channel to catch the attention of the users.

About the Author
ABOUT THE AUTHOR Dr. William Sen Founder of blue media

William Sen has been an SEO since 2001 and is a Software Engineer since 1996, and has been working as an Associate Professor in Germany for the University of Dusseldorf and Cologne. He has been involved in developing custom SEO tools, large website and software projects. William has a PhD in Information Sciences and has been working for brands such as Expedia, Pricewaterhouse Coopers, Bayer, Ford, T-Mobile and many more. He is the founder of blue media.

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