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by Dr. William Sen | Founder of blue media

Local SEO Tools for GEO Targeting

Create the Best GEO Landing Page Ever!

by Dr. William Sen

Since Google has been putting more weight on Location Based Results in the past few years, certain elements in GEO Targeted Landing Pages get higher rankings, even more than backlinks or content.

Today we’ll introduce and discuss a feature that has rarely been mentioned in the SEO community, but it’s being used by major brands such as Kayak, Expedia, Hertz, Hilton and many others. The very powerful local SEO tools called the “Nearby Widget”. 

But first things first. GEO targeting in SEO with landing pages is subject to more trust and higher rankings since Google’s Possum update. However, Google needs to know that GEO Targeted Landing Pages have certain GEO elements. Let’s have a look, what you have to do to create a great GEO Landing Page / Local Landing Page:

Creating a GEO Targeted Landing Page: Level 1

Most of the local SEO marketing endeavors are limited to elements below, when it comes to creating GEO Targeted Landing Pages:

Creating a GEO Targeted Landing Page: Level 2

You can do much more with your GEO Landing Page if you want to create a high-quality local SEO campaign. Let’s take it up a notch:

Creating a GEO Targeted Landing Page: Level 3

Great, you have now created the greatest Local Landing Page. Here is, how you can make your landing page superb:

Creating a GEO targeted landing page: Level 4

Now it’s time to become the unbeatable master of Local Search Engine Optimization. If you want to really create a stunning GEO Landing Page, you need Local SEO Tools which will help you to apply the challenges you would be facing. Sure, you can create boilerplated or smart content, hundreds of Landing Pages, and interlinking them manually. But eventually you will get lost, and your Landing Pages will be all over the place. Most of your time you will be wasting time maintaining the existing Landing Pages rather than creating new ones if you do this manually.

Who Needs It?

The utilization for GEO pages overall is beneficial for businesses conducting services, selling products or targeting audiences in specific locations. It’s extremely valuable for local businesses as well as national websites, or even international target audiences. Usually the GEO Landing Pages aim for audiences with a specific topic in specific areas. For example, a marketing agency operating in San Diego may target those in the San Diego neighborhood Kearny Mesa searching for, “Marketing Company Kearny Mesa.” If such a Landing Page exists, Google would then rather show the Landing Page of this marketing company on top of all other agencies as it is more GEO-relevant.

Screenshot of the BLUE MEDIA Geolocation Tool


About the Author
ABOUT THE AUTHOR Dr. William Sen Founder of blue media

William Sen has been an SEO since 2001 and is a Software Engineer since 1996, and has been working as an Associate Professor in Germany for the University of Dusseldorf and Cologne. He has been involved in developing custom SEO tools, large website and software projects. William has a PhD in Information Sciences and has been working for brands such as Expedia, Pricewaterhouse Coopers, Bayer, Ford, T-Mobile and many more. He is the founder of blue media.

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